SPECTIV: Virtual Reality Streaming + Decentralized Advertising

One other interesting trend in 2017 is virtual reality or commonly abbreviated as VR. Virtual reality is a technology that allows  users to interact with existing environments in the virtual world simulated by the computer, so users feel they are in the environment.

The main advantage of virtual reality is the experience that makes the user feel the sensation of the real world in the virtual world. Even the development of virtual reality technology today allows not only the sense of sight and hearing alone that can feel the real sensation of the virtual world of virtual reality, but also other senses.

Blockchain technology has been widely adapted for a variety of purposes and media platform. Including, blockchain technology that integrated to Virtual Reality technology, One of them is Spectiv.

What is Spectiv ?

Spectiv is a platform that enables users and organizations across the globe to stream unique virtual reality content (“VR”). Viewers can discover, share and experience the full capabilities of VR in the comfort of their homes.

The biggest difference between Spectiv and other VR streaming platforms is the community-driven focus. Spectiv is a user-integrated market of virtual reality experiences. In other words, Spectiv is not just a portal for viewers to watch popular VR events – it is an environment where users from across the world can share their real-life experiences with others.

Spectiv creates an environment for users to not only consume VR content, but to contribute their own and share it with others. This community- driven, user-based content promotes organic social growth among users. This model has proven successful for streaming platforms outside of the VR space and will be equally integral in building an active user base for VR streaming.

Spectiv also provides an ecosystem for rewards between users, wherein viewers can tip streamers for content they enjoy as well as subscribe to be updated on new content releases. This is a core element of the person-to-person Spectiv environment because it enables users to be rewarded for sharing their VR experiences with the world.

Users of Spectif

  • Advertisers: those that wishes to advertise on Publisher’s contents or by creating new advertising content of their own.

  • Publishers: all users who upload VR content, live or pre-produced. This content can range from experiences as novel as skydiving to activities as simple as grocery shopping.

  • Viewers: consuming the VR content on Spectiv.There are two main objectives that must be achieved to offer viewers the best experience possible. First and foremost, the Spectiv Company is to make it a priority to offer a very wide range of VR experiences to choose from. This includes officially licensed live events, global user-driven contributions, and eventually Spectiv Original VR productions. Second, Spectiv will make the viewer interface simple, intuitive, and unintimidating.

  • Curators: users who share VR content with their friends and followers. They play a critical role as attention influencers for online media and will play an especially big role in driving users to Spectiv content. As a streaming platform, it is important that users are compelled to share their experiences.

  • Licensed Partners: partners from which Spectiv  aim to license rights to broadcast mainstream events like sports and concerts. Spectiv strategy is to build their initial user base through community-driven content and then present this user base to relevant organizations. Once viewership by Spectiv satisfies an organization’s requirements, the licensing process can begin. Certain broadcasting partnerships will be non-exclusive.

Signal Token Protocol

The Signal Token (SIG) Protocol is designed to decentralize the buying, selling, and rewarding of attention across media platforms by removing centralized intermediaries from advertising transactions.

Ad Campaign Smart Contract

Using the Signal Token Protocol, an advertiser can use SIGs via a smart contract associated with target content. This content is now active, or “hot,” which means publishers, viewers, and curators can engage with that advertiser through the smart contract and be rewarded with SIGs for driving attention to that content.

Every ad view and click that occurs is communicated to the Ad Campaign Smart Contract through a third-party oracle. The Ad Campaign Smart Contract will then autonomously reward SIGs to the users participating in that engagement. By utilizing smart contracts, a publicly verifiable blockchain, and trusted oracles, this protocol can directly disintermediate the “trade” of attention.

An Open-Source Protocol

The Spectiv Company developed the Signal Token Protocol specifically for use within Spectiv. SIGs developed for any ad-driven media platform to use and build upon; video-based, audio-based, written-based, or mixed. In other words, the SIG’s utility is not fixed to Spectiv. Rather, it is built to be its own decentralized, autonomous protocol that can support multiple attention economies. Each media platform can integrate its own unique mechanisms for monitoring genuine attention data, contributing to the longterm effectiveness of the protocol.

Signal Tokens Distribution

The total number of SIGs created will depend on how many are sold during the sale period. Once this supply is determined, SIGs will be allocated as follows:

Signal Tokens Crowdsale

SIGs will be publicly sold through a token issuance event. The issuance will open on 12/08/2017 at 2:00PM (GMT -5) and will run through 12/29/17. The number of SIGs sold will determine the total number of SIGs created. The public token sale will be capped at US$40MM. The sale will end immediately if the max cap is reached. The Spectiv Company will host the SIG sale at www.spectivvr.com.

SIGs will be valued at a fixed price of $0.50 each. Early crowdsale participants will have the opportunity to buy SIGs at a discount to this price, based on the timing of their purchase. SIGs will be sold through 4 levels, with each level representing an early bird bonus opportunity. The earlier the purchase, the greater bonus that can be expected. This system essentially rewards buyers in extra SIGs for showing early support and engagement.

The different bonus opportunities are spread across 4 levels as described below :

Level 1: $0 – $2,000,000 Raised = 40% Bonus

Level 2: $2,000,000 – $10,000,000 Raised = 25% Bonus

Level 3: $10,000,000 – $25,000,000 Raised = 15% Bonus

Level 4: $25,000,000 – $40,000,000 Raised = 0% Bonus

 

For more information please visit :

  1. https://www.spectivvr.com
  2. ANN Thread SPECTIV
  3. Whitepaper

 

written by Aba

 

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