Technological advances have changed the face of the world and provide a convenient service for human beings, one of which is the Internet of Things (IoT) which is a technology that is busy talking lately. interest in IoT technology is high but its implementation is still low. It is therefore important for companies to understand the challenges faced in implementing IoTs in their business.
By utilizing and combining blockchain and IOT technologies, the nucleus is present for The early focus of adoption strategy revolves around the retail sector. However, the Nucleus platform has applications in various markets. And following areas represent promising markets where Nucleus can be applied and add value:
What is Nucleus ?
Founded in 2014 at Harvard University, Nucleus is an end-to-end technology solution that captures and provides previously unaccessed data to retailers and other ‘brick and mortar’ businesses through its proprietary blockchain and real time sensor technology. The solution that Nucleus has built, which currently has ION Sensors deployed in 10 live retail establishments, will support a valuable data network for unique visitor IDs and corresponding user data. Nucleus proprietary IoT sensor technology doesn’t depend on any RFID, WiFi Bluetooth, or even facial recognition technologies to operate.
How does Nucleus Vision work?
Nucleus Vision has created a proprietary sensor technology that can uniquely identify users and detects temperature, pressure, motion, acceleration, and sound within its vicinity. This sensor can identify any customer in a physical store without Bluetooth, Wi-Fi or GPS protocols, and is completely seamless and frictionless. Our IoT sensor technology is able to detect mobile phones as they pass through storefronts or any other location where a sensor is set up, enabling our users to detect visitor phones and mobile ID data privately over blockchain.
This sensor feeds user-authorized data to an intelligence platform. In its current avatar, this intelligence engine provides users with useful and relevant product recommendations at brick-and-mortar retail locations.
Strengths and Advantages
Nucleus has invested three years in technology research and development, to build a patent-pending sensor technology that overcomes all the drawbacks of existing retail technologies such as Bluetooth or Wi-Fi beacons, to identify in real-time any person walking in the proximity of a Nucleus ION sensor.
Groundbreaking IoT-Enabled Customer Identification
At its core, Nucleus is an IoT-enabled customer identification ecosystem. Nucleus’s scalable technology has a 12 layer stack that effectively integrates with the technologies and systems of top technology providers such as Intel, Radysis, ODMs and geo-specific telecom carriers. Because Nucleus produces data that was previously uncaptured, Nucleus technology is able to offer highly valuable insight to retailers, especially after running data through our Neuron layer.
Patent Pending Technology
Nucleus has applied for multiple patents on its technology, which are detailed in the Patents section of Nucleus whitepaper. Some of the patents that Nucleus has applied for include:
Product Already in the Market
Using Nucleus’s smart-sensor technology, retailers can now identify and interact directly with customers as they enter the store. International retail brands, such as Giny & Jony in India, are already using Nucleus to deliver personalized offers to customers on their mobile phones. The ION Network’s sensors are developed according to telco standards, to ensure the Nucleus platform remains plug-and-play and follows data and privacy requirements of the global telecom industry. Over the past two years, Nucleus has worked with both national and international regulatory authorities to implement applicable regulatory and privacy frameworks into our technology
Differentiated, Next-Generation Product Offering
Nucleus assessment of technologies currently available in the market has revealed several shortcomings in authentication and analytics within marketing-related IoT products. Nucleus evaluation of these technologies demonstrated that no other product could provide more than 15% of the intelligence in the physical retail world. Because of this superior performance, retailers have expressed enthusiasm after seeing Nucleus’s solution in action.
Differentiated Customer Experience
Brick and mortar retail customers hardly get personalized pricing, custom offers, or preferential treatment for being a brand or store loyalist. This primarily stems from the store’s inability to differentiate between customers in offline stores. With Nucleus, customers get personalized pricing, accurate recommendations and real-time offers in physical brick-n-mortar stores for the very first time.