SELFLLERY – The Social Platform For Visual Content Monetization

Current  technological developments can not be denied very rapidly, including in photography and some derivative products. Now people will be more able to express themselves with photography and do more with it. besides being used for personal purposes photography is also used as a commercial interest. now there are many social media that provide services to users to upload their visual content, one of which the new ones  is SELFLLERY.

 SELFLLERY is a multifunctional social platform that allows you to receive rewards in cryptocurrency for social activities related to publication and distribution of visual content. The product concept and its first versions were designed in early 2016. The SELFLLERY reward system uses ERC20 tokens built on Ethereum blockchain technology.


SELFLLERY enables people to make their visual content truly rewarding. The purpose of SELFLLERY is to create an ecosystem that:

  1. Enables users to monetize their photos, videos and live streams in a gamified way;
  2. Supports charitable organizations and makes donations easy for users;
  3. Provides companies with easy-to-use and effective promotion tools that involve user photos;
  4. Expands the market of photo and video content for companies and news services, with a convenient search functionality;
  5. Integrates modern technologies and capabilities of blockchain into the digital photography market, increasing the transparency and security of its transactions.

SELFLLERY Project Description

YOU Token

The SELFLLERY economic model is based on an internal asset, the SELFLLERY money utility token (YOU token). The YOU token entitles its holders access to paid services on the SELFLLERY platform, to make purchases in the SELFLLERY marketplace and stock gallery, donate to charities, and make internal transfers and withdraw tokens to Ethereum wallets.

Monetization of Social Activities
Every user who conducts a lot of activities in SELFLLERY brings value to the platform. Therefore, SELFLLERY rewards such users with YOU tokens. Likes The Like is one of the key metrics in SELFLLERY operations. Likes serve as accounting records and encourage users to be more active. As users get Likes, they get YOU tokens credited to their accounts. Token Multiplier YOU token amount to credit is calculated automatically based on individual token multiplier of each user. The multiplier value depends on several indicators including the 9 number of received Likes, the number of comments the user posted, participation in photo contests, positions in top ratings, etc

Every user is included in the rating system. The Rating is an indicator of popularity, which is displayed on the user profile and affects the YOU token multiplier. The rating is influenced by the following factors: the total number of received likes, the number of comments and views of the user photos.

Every month SELFLLERY donates 10% of its profits to various charities. In addition, SELFLLERY incorporates a charity program, where any SELFLLERY user can determine the percentage of donations from their income to a charity of choice.

SELFLLERY regularly creates photo quests – single- and multiplayer games for photographers. In a photoquest, users are tasked with making photos of certain objects, animals or scenes within a limited period of time.

Photo Contests
SELFLLERY provides advertisers with a marketing tool set that includes games and contests. The brand or company owner can launch a photo contest between users and specify custom conditions that would attract attention to the brand. Blockchain provides transparency of the contest as advertisers will use smart contract to specify the contest terms and rewards distribution.

Marketplace for Products and Services
SELFLLERY users get access to the SELFLLERY marketplace where they can purchase related products (cosmetics, selfie sticks, smartphones, etc.) and services (cosmetic procedures, plastic surgery, photo prints etc.)

Stock Photo
SELFLLERY provides a multipurpose stock photo to upload and sell digital photos. Payments in the stock gallery are made with YOU tokens. All stock gallery users are required to complete verification.


Token Generating Event

Token Generating Event

Token Generating Event (TGE) is an event when anyone can become the owner of YOU tokens. A token is a code element, which is used in the SELFLLERY platform operations to enable internal payments between its users.

Token Generation and Distribution

Initially, YOU tokens are generated during the TGE based on the Ethereum platform. Buyers receive YOU in exchange for Ethereum (ETH) tokens by sending a payment to a smart contract that generates YOU tokens. The smart contract address will be published on official SELFLLERY website one day before the TGE start.

YOU token price:

1 YOU = 0.001 ETH

 The minimum goal (soft cap): 10 000 ETH

The maximum goal (hard cap): 55 000 ETH

Minimum purchase amount: 0.1 ETH

TGE will have two stages: pre-sale and main sale. At the pre-sale stage, YOU tokens are offered only to whitelisted buyers, whereas during the main sale tokens can be purchased by anyone. During pre-sale, early buyers can buy YOU tokens at a discount. For discounted YOU tokens, the minimum purchase amount is set at 10 ETH and tokens are locked up for at least one month after the main sale ends.

For more information please visit

  1. Website
  3. Whitepaper

Written by Aba

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